About
A point of view.
I connect the dots between food, brands, business, and technology.
I've spent years working at the intersection of marketing, strategy, and product — mostly with companies that make, sell, or serve food. The work I find most interesting happens when a cultural shift meets a business model and forces both to change.
I started this site as a place to collect my thinking in public: observations on where consumer behavior is heading, what technology is actually changing, and why some brands feel inevitable while others feel invisible.
This is not a resume. It is a point of view. If something here resonates, I'd love to hear from you.
Currently
What I'm thinking about now
Exploring
How AI is changing the way food brands develop new products and test concepts before they hit shelves.
Reading
Mel Robbins on "The Let Them Theory"
Working
Launching the most efficient B2B2C bakery in the Netherlands.
Thinking
Whether 'convenience' still means the same thing when every service promises to save you time.